Movie Review: “Populaire”, the directorial debut by Régis Roinsard gains in ambition in the same proportion as lacks in creativity. It’s a kitsch recreation of the American romantic comedies from the 50’s, set up with frenetic boogie rhythms and jazz standards in the background. The last thing Rose (Déborah François) wants is to live in her small hometown, working for her father and marry the son of the local gas station's owner. Feeling pressured, Rose decides to go to Paris and become a secretary, a dream that will come true after being hired by Louis Echard (Romain Duris), an eternal bachelor who doesn’t sees her as an efficient employee but recognizes her ability to typewrite with an unusual speed. The duo will become successful in speed typewriting contests, and love arrives without surprise, but not everything will be so easy for the couple, since Louis shows decision problems regarding their relationship and tends to restrain his inner feelings. The interest of the film came more from the energy of the contests than the romance itself whose development left me with a sense of déja-vu. Though, its ending statement: ‘Americans for business, and French for love’, doesn’t apply so much as a truth here. With obvious outcomes and far-fetched tones, “Populaire” accomplished its role of crowd-pleaser and entertainer with some charms, most of them coming from the reliable performances.